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Music 2.0–The Future of the Music Industry as Presented by Gerd Leonhard July 4, 2009

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Gerd Leonhard: Media Futurist, Author & Blogger, Keynote Speaker & Strategist

The Wall Street Journal calls Gerd ‘one of the leading media futurists in the world’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the author of ‘Music2.0’ (published in January 2008), ‘The End of Control’ essays (online here) and of ‘Open is King- Stories from the Future of Media’ (late 2008, some previews are here).

Gerd’s background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston’s Berklee College of Music) as well in technology and the Internet (LicenseMusic, Inc. and Sonific LLC).

In these two videos (two because of restrictions imposed by youtube), Gerd Leonhard talks of the future of the music industry.

For more on Gerd Leonhard

ReverbNation And Bandzoogle Partner For D.I.Y. Artist Web Site Builder July 4, 2009

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D.I.Y. music marketing platform ReverbNation is partnering with website software provider Bandzoogle to launch Site Builder.

This new offering enables easy yet robust self-created web sites that automatically integrate content loaded onto ReverbNation.

Songs, videos, shows, ticket inks and more entered on ReverbNation.com are instantly updated on the artist’s site, with the Fan Reach email service, on widgets and across ReverbNation’s other viral and social marketing tools. Artists will able to use their own URL when Site Builder, which is currently in private beta, goes public sometime in July at a cost of about $20 per month.

“It’s critical for Artists to have their own ‘home’ where they can develop fan relationships, grow their brand, and conduct business directly with their fans,” says ReverbNation Co-Founder Lou Plaia. “Site Builder is another step in creating a true, turnkey solution for the DIY artist. Soon we will be adding a comprehensive direct-to-fan store that will allow Artists to sell merchandise, music, ringtones, and tickets to their fans through all of their fan touch points online.”

“We’re ecstatic to be partnered with ReverbNation in this endeavor,” remarked Chris Vinson, CEO of Bandzoogle. “Together, we have built an integrated solution for DIY Artists using ReverbNation’s leading marketing and promotion solutions to deliver a world-class website for their fans.”

Band Metric Expands Private Beta July 4, 2009

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Music data analytics leader Band Metrics took a major step forward this morning when it let several thousand artists, labels and music marketers on to test its expanding system in private beta.

Just a few of the new features:

* track plays, fans, profile views and comments across MySpace, Last.fm, iLike, SoundCloud and YouTube
* track airplay from over 3,500 terrestrial radio stations
* view real-time reviews about your music on aggregator Musebin
* view real-time comments on Twitter
* 8 different types of scores relative to your music including hotnes, fandom, and brand strength, among others

Already in development are these additional features:

* daily, weekly, monthly, quarterly, and yearly stats/reports
* enhanced charts
* advanced data porting
* additional social media site monitoring
* manage multiple bands from one login
* view real-time comments about your band in Facebook
* Sentiment Analysis

For more on this: http://bandmetrics.com/

Get Your Blog Published on Amazon’s Kindle July 4, 2009

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As important as it is to have a website, another must for a musician is to start a blog and connect with a fan base this way.

While space and time this morning preclude me from going into detail how to start a blog (there are literally tons of books written on this subject), once you have it is now possible to have your blog published on Amazon’s Kindle.

First introduced in 2007, the “Kindle” is Amazon’s electronic replacement for books. It’s a portable, wireless device that allows you to download books, magazines, newspapers, even blogs instantly and take them with you anywhere.

If you publish a blog you can now publish your blogs in the Kindle Store where users can subscribe to them for a monthly fee. Yes, for a monthly fee! This is a great way to make some money and increase your fan base all at the same time.


Although Amazon decides how much is charged for a subscription to your blog, you will receive 30%. This may not seem like a lot, but this will add up and may provide you with a lucrative income stream within time. It will increase your fan base as people subscribe to your blog and follow you online.