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Murdoch Will Not Sell Myspace, He Will Not Buy Twitter July 9, 2009

Posted by David W. King in Uncategorized.
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According to Rupert Murdoch, News Corp media’s chief executive, he is not interested in buying popular micro-blogging site Twitter, nor will he sell his struggling MySpace.
News Corp bought MySpace in 2005 for $580 million when the social networking service was nearing the height of its popularity, particularly among younger Internet users. Since then, it has has been surpassed by rivals Facebook and Twitter. In a bid to cut costs, MySpace has laid off more than 400 workers, or 30 percent of its staff, in the United States. It also has laid off over 66% of its workforce abroad. News Corp also recently ousted MySpace co-founder and CEO Chris DeWolfe and installed its own management team.
Murdoch expressed confidence in MySpace and criticized Facebook.
“Facebook is like a directory,” he said. “How they make money is another matter.”
As for why he why he is not interested in Twitter is because it would be a tough investment to justify. Twitter has not yet come up with a sustainable way to make money.

Facebook Launches The Fan Box, a Platform for Celebrities to Connect with Fans July 9, 2009

Posted by David W. King in Uncategorized.
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How will Facebook compete with MySpace as a platform for celebrities to connect with fans? The answer may be found in a recently launched Facebook widget.

Becoming wary of managing their relationships with fans on sites like MySpace and Facebook, realizing their online fans are their marketing armies, smart celebrities want to control those relationships and the entire experience. Facebook’s Fan Box, this widget makes this possible. . It shows the celebrity their Facebook status updates, how many fans they have on Facebook and a “Become a Fan” button makes you a fan through Facebook Connect. This widget can also be placed directly on the celebrity’s own website and lets them use Facebook’s sign-in and stream, while drawing fans to their own sites where they can centralize their online presence.

As long as the social connections and messaging goes through Facebook. Facebook doesn’t care . Facebook is more than happy to deliver its stream and extend the reach of its members’ social connections beyond the Facebook site. This is what Facebook Connect is all about. This particular move should be appealing to those celebrities who want to take back control of their fanbase from the social networks. They can then connect to their sites through their Facebook Fan pages as well.

Whoever gives these personality brands more power will end up winning their loyalty, and all of their fans will follow.