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Music 2.0–The Future of the Music Industry as Presented by Gerd Leonhard July 4, 2009

Posted by David W. King in Uncategorized.
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Gerd Leonhard: Media Futurist, Author & Blogger, Keynote Speaker & Strategist

The Wall Street Journal calls Gerd ‘one of the leading media futurists in the world’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the author of ‘Music2.0’ (published in January 2008), ‘The End of Control’ essays (online here) and of ‘Open is King- Stories from the Future of Media’ (late 2008, some previews are here).

Gerd’s background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston’s Berklee College of Music) as well in technology and the Internet (LicenseMusic, Inc. and Sonific LLC).

In these two videos (two because of restrictions imposed by youtube), Gerd Leonhard talks of the future of the music industry.

For more on Gerd Leonhard
http://www.http://www.mediafuturist.com/about.html