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ReverbNation Launches “Sponsored Songs” To Give Away Free Music Downloads From 1,000 Artists July 10, 2009

Posted by David W. King in Uncategorized.
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ReverbNation, the leading marketing platform for musicians, announced the launch of ‘Sponsored Songs,’ a new online music distribution program that will give music fans access to unlimited free song downloads from 1,000 artists.

Through this innovative pilot program, a passive advertisement is embedded alongside the album cover art that is seen by music fans when they play the song on their computer, portable device or phone.

The advertising in Sponsored Songs travels with the fans wherever they enjoy their music giving the advertiser frequent and regular brand exposure, and the fan free music they can’t find anywhere else

Today, the company announced that Windows is the first advertiser to participate in this program.

Sponsored Songs will be available for free June 24 – September 24, 2009 on http://www.MySpace.com/Windows, and will feature music from independent and mainstream Artists in the rock, alternative, hip hop, latin, and electronica genres.

Music fans will be able to browse, sample, and discover music from established and emerging Artists that isn’t available anywhere else on the web for free. That’s music to everyone’s ears.

Brand gets reach and frequency with target audience “Ad-supported music models have historically been unable to deliver the value required by advertisers because they focus on the point of acquisition alone – one moment with one music fan,” explains Jed Carlson, chief operating officer of ReverbNation.

“Sponsored Songs aligns the interests of artists, fans, and major brands, creating a win-win-win situation where free music is a shared goal that benefits all parties.”

Artists earn money, stay in control, and receive free promotion

Sponsored Songs is an opt-in program for select Artists that use ReverbNation.com as their online marketing platform.

Artists are paid for each qualified download, and are shown the exact advertisement for their approval prior to the campaign launch.

“We treat Artists like we would want to be treated,” says Lou Plaia, vice president of artist relations at ReverbNation.com. “We give them the information to determine if Sponsored Songs is a good fit for them. If it is, we equip them with turnkey tools to promote the song to their fans.”

Live365 Decries Webcasting Rate Deal; Submits Own Proposal July 10, 2009

Posted by David W. King in Uncategorized.
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Live365, a provider of “micro-webcasting” services that power Web radio stations from over 5,000 users (wow, here you can see the detrimental effects that these CRB rates have already had) said on Thursday that the royalty rate deal announced this week by SoundExchange will have detrimental effects to its business, and submitted its own rate proposal to the agency.

“This deal once again focuses only on a handful of major webcasters, those that are capable of earning more than $1.25M annually,” the company said in a statement, noting that its user-created stations “will never reach even 2% of the revenue and listening limits set in this ‘pureplay’ deal.”-

For more:
http://www.dmwmedia.com/news/2009/07/09/live365-decries-webcasting-rate-deal%3B-submits-own-proposal

A2IM Charts A Course For The Future Of Indie Music July 10, 2009

Posted by David W. King in Uncategorized.
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Here is a statistic that says a lot about the state of independent music, or the music industry as a whole.

Only 6000 of the 105,000 albums released in 2008
sold more than 1000 copies

A2IM, The American Association of Independent Music, used its 4th Anniversary to look forward and create a road map for the future of independent music.

The 4th Anniversary conference took place this past week in New York City attracting reps from labels diverse in size and genre as: folk labels from America, punk labels from Europe, rock labels from the UK, as well as representatives from Australian, German, Dutch, Mexican, New Zealand, and Japanese indie organizations and A2IM member labels from across the country.

A2IM’s President, Rich Bengloff, capped the first day of talks with an impassioned plea for labels to think about their individual approaches to everything from radio play to online placements, and to consider the risk of cannibalizing themselves in the name of promotion.

Here are the suggestions they proposed:

http://www.a2im.org/newsDetail.aspx?newsID=247

What do you think of the course that A2IM’s members are charting for the future of indie music?