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How to Connect with Fans (and Give Them a Reason to Buy) July 3, 2009

Posted by David W. King in Uncategorized.
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Although there are those who would discredit Trent Reznor citing the tremendous corporate push he received playing with Nine Inch Nails, he is still very cutting edge when it comes to promoting his music. In this video presentation what he is doing to connect with fans and give them reasons to buy is outlined in detail

CwF+RtB=$$$

Michael Masnick made this oral presentation at Midem.net.

Michael Lang Co-Creator And Producer Of Woodstock To Release “The Road To Woodstock” (Ecco) Tomorrow July 3, 2009

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With the 40th anniversary of the 1969 Woodstock Festival upon us, Michael Lang, the visionary behind the Woodstock Music and Art Fair, will take readers behind the scenes of this pivotal event in music history with the release of The Road to Woodstock (Ecco) on June 30, 2009. The Road to Woodstock explores the making of the festival from the rain-soaked fields to the action onstage, with some of music’s most legendary acts including Jimi Hendrix, the Grateful Dead, and Crosby, Stills, Nash & Young.

“It took a real commitment to jump into the past with both feet,” said Lang, “but once I did, that incredible adventure came back to me in detail and in living color.” Through all the successes and failures, disappointments and victories, the Woodstock Music and Art Fair was a celebration of life, music, peace and love that will live on in the memories of not only those who were there four decades ago but in the generations since. In it are the beginnings of many of today’s social and environmental movements.

Told in detail by Michael Lang with Holly George-Warren, The Road to Woodstock takes readers on Lang?s journey to Woodstock, from growing up in New York City in the ’50s, to his first taste of festival production in Miami, Florida, in 1968. Lang goes back to the roots of the Woodstock Music and Art Fair, from its conception, through the trials and tribulations, the successes and the aftermath of producing an event of such unprecedented magnitude. The Road to Woodstock also features accounts from others involved in the festival’s creation, from Lang’s staff to musicians to those in attendance.