Mobilefilmworks Releases Beta Streaming Service For Indie Movies To Mobile April 21, 2010Posted by David W. King in mobile entertainment, Mobile Music Services.
Tags: Inc., Mobilefilmworks
Mobile entertainment firm Mobilefilmworks, Inc. debuts its beta service that makes instant streaming of full-length feature movies available on-demand to millions of mobile phone users. Mobilefilmworks is now available via the mobile web on all four major U.S. carriers and initially across 30 different handset devices, including the iPhone, Droid, Blackberry, Palm, Windows Mobile and many high-end feature phones, potentially reaching over 250 million subscribers.
The highly anticipated Mobilefilmworks product has been in development for the last year. During this time, Mobilefilmworks perfected the streaming technology, security and inked deals with Film Festivals, and Film Makers.
To access Mobilefilmworks, consumers go to m.mobilefilmworks.com on their phone, and use a credit card to rent and stream individual movies. Then they simply use their phone’s web browser to access the movie instantly, no need to wait for download or syncing to a PC. Mobilefilmworks Movies selection of films includes titles from emerging independent film makers from around the world.
“Mobilefilmworks is one of the first companies to give mass audiences instant access to quality, full-length independent movies on their cell phones,” said Mobilefilmworks, Inc. CEO Jeannie Collins. “This is made possible through technology we developed and the relationships we’ve created with film festivals, and distributors. We’re also able to offer all of our rich media services to recently released iPad, and the huge number of consumers who carry other mobile handsets.”
Demand for instant mobile entertainment continues to grow. According to market research firm Gartner, smart-phone sales topped 40 million units in the U.S. for second quarter 2009, a year-over-year increase of 27 percent. Mobilefilmworks own extensive user testing and consumer surveys reveal strong consumer demand for instant streaming Mobile Movies: 78% of respondents were more likely to use a mobile movie service that doesn’t require any downloads or wait time. 74% said it would frustrate them to have to wait 10 minutes or longer for a mobile download.
At launch, Mobilefilmworks has agreements with Film Festivals and Film Makers that grant them the rights to allow streaming movies, as well as access to both new releases and past movies. Mobilefilmworks plans to announce additional content partners this year to expand its movie catalog – in the coming months it expects to give fans access to thousands of movies over a hundred handset devices.