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Myxer Launches MobileStage, A Comprehensive Mobile Marketing Suite Available To The Music Industry December 17, 2009

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Url: http://www.myxer.com/
Launch Partners Include ReverbNation, Kedar Entertainment, Amie Street, SonicBids, OurStage, INgrooves,The Orchard, Audiolife and SellaBand

Deerfield Beach, FL (December 15, 2009) – Myxer, committed to connecting artists and fans through mobile, today announced broad expansion into the artist services realm with significant new offerings designed for enhanced mobile engagement and promotional opportunities, as well as several key strategic partnerships with music industry notables.

To complement the company’s music marketing offerings, Myxer is today launching MobileStage, the most comprehensive mobile marketing suite available to the music industry– featuring a music application distribution service for iPhone, BlackBerry and Android applications.

Myxer’s MobileStage offers the following tools to all artists:

– Free, enhanced mobile websites
– Mobile fanlist management and messaging
– Advanced data analytics
– Promotional initiatives for artists based on location and touring routes
– And, for independent artists, A&R opportunities with some of the industry’s top music management professionals

As part of Myxer’s application distribution service, the company will promote artist apps to its user base of nearly 30 million customers. On behalf of INgrooves, a MobileStage launch partner, Myxer will feature iPhone apps from electronic music heavyweights, The Crystal Method and revered rock “Mockumentary” subjects, Spinal Tap.

Myxer’s MobileStage is an evolution of the company’s core offerings, providing a one-stop shop for artists to use mobile music technology and tools to connect with fans in more personalized and engaging ways.

Brandon Hance, CEO of Audiolife, added: “Myxer’s size, features, and scalable platform made them the only logical choice as we looked for a mobile partner to power our artist services. They are the clear leaders in mobile content delivery.”

“Myxer currently works with more than 100,000 artists, from the fiercely independent to some of the industry’s biggest names, delivering customizable and feature-rich mobile content to help these artists connect with their fans in powerful new ways. For content providers and consumers, Myxer’s mobile platform enables radically simple and rapid delivery of content. Named a Top Wireless Company in 2009 by FierceWireless, Best Music Service at the 2008 Mobile Entertainment Forum, and Best Consumer Messaging Application at the Global Messaging Awards 2008–Myxer’s unique solutions continue to capture attention, both domestically and abroad. To learn more as well as see a sampling of brands that have used Myxer to power their campaigns, please go todemo.myxer.com.

Myxer, MobileStage, and the Myxer logo are trademarks of Myxer Inc.

The Orchard Reports Revenue Increase Of 13% In Second Quarter 2009 As Compared To Second Quarter 2008 August 17, 2009

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The Orchard reported financial results for the second quarter of 2009.

Second Quarter Results

For the second quarter of 2009, revenues were $15.1 million, compared to $13.4 million for the second quarter of 2008, an increase of 13%.

The Orchard’s gross profit margin was 27% in the second quarter of 2009, as compared to 26% in the second quarter of 2008.

As of June 30, 2009, there were approximately 1.5 million music tracks available for sale, an increase of 29% from the same date in 2008. During the second quarter of 2009, there were approximately 15.1 million paid downloads from The Orchard’s catalogue, an increase of 29% as compared to the second quarter of 2008.

Operating expenses totaled $5.1 million for the second quarter of 2009, as compared to $4.4 million for the second quarter of 2008, an increase of 16% or $0.7 million. This increase was primarily due to (1) a $0.4 million increase in personnel-related expenses primarily due to staff added to support The Orchard’s new physical distribution channel (which The Orchard acquired as part of its acquisition of TeeVeeToons) and to enhance The Orchard’s technology infrastructure, (2) a $0.2 million increase in office expenses following the relocation of The Orchard’s New York headquarters and (3) a $0.1 million increase in other expenses.

The net loss for the second quarter of 2009 was $1.1 million as compared with a net loss of $0.8 million for the second quarter of 2008. The Orchard’s net loss for the second quarter of 2009 was $0.18 per share.

EBITDA for the second quarter of 2009 was a loss of $0.6 million compared with a loss of $0.5 million for the second quarter of 2008. A reconciliation of GAAP net income to EBITDA is provided in the financial tables that accompany this release.

As of June 30, 2009, cash and cash equivalents were $4.2 million and The Orchard had no debt. Net cash provided by operations for each of the six months ended June 30, 2009 and June 30, 2008 was $0.8 million.

Management Comment

Commenting on the second quarter results, Greg Scholl, president and chief executive of The Orchard said, “During the second quarter of 2009, we grew revenues as compared to the same period in 2008, despite a marked deceleration in digital media growth, and again saw new client wins as we increased the number of tracks we have available for download and the size of our video catalogue.”

Scholl continued, “Like many other companies, we continue to operate in a tough market environment and are focused on finding ways to reduce operating expenses. We remain confident in the long-term prospects of our company and sector and are optimistic about our continued platform and service innovations and new label and store signings.”

The Orchard Partners With Powerful China Telecom Network August 16, 2009

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The Orchard announced that it has entered into an exclusive, multi-tiered marketing and licensing partnership with China’s leading next generation mobile infrastructure and services provider, ZTEMT.

Utilizing The Orchard’s top one hundred thousand songs, ZTEMT and The Orchard will power and program the English language genre sections of China Telecom’s new version of the service, iMusic.

With this deal, the Orchard becomes the first international digital music distributor to introduce such a large selection of western music to China’s massive 388 million internet and mobile internet users.