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Facebook Crushes MySpace, Twitter in July August 16, 2009

Posted by David W. King in Uncategorized.
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Increasing its unique visitor count by more than 10 million in one month, Facebook dominated social networking rivals MySpace and Twitter in July, according to new data from ComScore.

Facebook generated a whopping 87.7 million unique visitors in July, an increase of about 14 percent from the 77 million it posted in June. Top rival MySpace saw its unique visitor count fall by about 168,000 during the same period, dropping from 68.4 million in June to 68.3 million in July, according to data ComScore shared with us today.

Some industry observers continue to view Twitter — an open social network that limits users to posts of 140 characters or less — as the top threat to Facebook. But Twitter’s traffic represents less than one quarter of Facebook’s count, with the micro-blogging site drawing 21.2 million unique visitors in July, up from 20.1 million in June.

But Twitter’s 1.1 million new unique visitors in July is impressive. The site, which was created in 2006, has posted huge traffic gains in the last year, building its unique visitor count up from 783,000 in July 2008.
Fox Interactive Media’s MySpace was once the dominant social networking site, but it peaked at 76.3 million unique visitors in October 2008. Visits to MySpace have steadily decreased since then.

Is Social Networking A Fad? August 15, 2009

Posted by David W. King in Uncategorized.
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Is social networking online a fad?

Watch this video and determine for yourself. If you have not yet become a part of this growing phenomenon, what’s keeping you?

For more on this matter, read SocialNomics, by Eric Qualman @ http://www.socialnomics.com

Following this Social Media Horse-Race July 23, 2009

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*As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent

* When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com (see Chart 1)

* People between the ages of 12 and 17 were 2.4 time more likely than the average active Internet user to visit music.myspace.com. Visitors between 18 and 24 were 2.2 more likely than the average Internet user to visit the site in June (see Chart 2)

Twitter Continues to Leap toward the Top
* Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June (see Chart 3)

* Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009 (see Chart 3)

Facebook No. 1 when it Comes to Time
* Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase (see Chart 4)

* The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10 (see Chart 4)

* With 120.1 million total video streams, Myspace.com was the No. 1 social media site when ranked by streams for June 2009. It was also the No. 1 social networking site when ranked by unique viewers of video content, with 12.9 million viewers for the month (see Chart 5)

* Facebook was the fastest growing social media site by both total video streams and unique viewers of video. Total streams increased 434 percent year-over-year, from 10.1 million streams to 54 million streams. Unique viewers of video increased 397 percent, from 2.4 million in June 2008 to 12 million in June 2009