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The Changing Face of Social Media July 17, 2009

Posted by David W. King in Uncategorized.
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Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.

As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.

Source: Nielsen Online

Murdoch Will Not Sell Myspace, He Will Not Buy Twitter July 9, 2009

Posted by David W. King in Uncategorized.
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According to Rupert Murdoch, News Corp media’s chief executive, he is not interested in buying popular micro-blogging site Twitter, nor will he sell his struggling MySpace.
News Corp bought MySpace in 2005 for $580 million when the social networking service was nearing the height of its popularity, particularly among younger Internet users. Since then, it has has been surpassed by rivals Facebook and Twitter. In a bid to cut costs, MySpace has laid off more than 400 workers, or 30 percent of its staff, in the United States. It also has laid off over 66% of its workforce abroad. News Corp also recently ousted MySpace co-founder and CEO Chris DeWolfe and installed its own management team.
Murdoch expressed confidence in MySpace and criticized Facebook.
“Facebook is like a directory,” he said. “How they make money is another matter.”
As for why he why he is not interested in Twitter is because it would be a tough investment to justify. Twitter has not yet come up with a sustainable way to make money.