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Myxer Launches MobileStage, A Comprehensive Mobile Marketing Suite Available To The Music Industry December 17, 2009

Posted by David W. King in Uncategorized.
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Url: http://www.myxer.com/
Launch Partners Include ReverbNation, Kedar Entertainment, Amie Street, SonicBids, OurStage, INgrooves,The Orchard, Audiolife and SellaBand

Deerfield Beach, FL (December 15, 2009) – Myxer, committed to connecting artists and fans through mobile, today announced broad expansion into the artist services realm with significant new offerings designed for enhanced mobile engagement and promotional opportunities, as well as several key strategic partnerships with music industry notables.

To complement the company’s music marketing offerings, Myxer is today launching MobileStage, the most comprehensive mobile marketing suite available to the music industry– featuring a music application distribution service for iPhone, BlackBerry and Android applications.

Myxer’s MobileStage offers the following tools to all artists:

– Free, enhanced mobile websites
– Mobile fanlist management and messaging
– Advanced data analytics
– Promotional initiatives for artists based on location and touring routes
– And, for independent artists, A&R opportunities with some of the industry’s top music management professionals

As part of Myxer’s application distribution service, the company will promote artist apps to its user base of nearly 30 million customers. On behalf of INgrooves, a MobileStage launch partner, Myxer will feature iPhone apps from electronic music heavyweights, The Crystal Method and revered rock “Mockumentary” subjects, Spinal Tap.

Myxer’s MobileStage is an evolution of the company’s core offerings, providing a one-stop shop for artists to use mobile music technology and tools to connect with fans in more personalized and engaging ways.

Brandon Hance, CEO of Audiolife, added: “Myxer’s size, features, and scalable platform made them the only logical choice as we looked for a mobile partner to power our artist services. They are the clear leaders in mobile content delivery.”

“Myxer currently works with more than 100,000 artists, from the fiercely independent to some of the industry’s biggest names, delivering customizable and feature-rich mobile content to help these artists connect with their fans in powerful new ways. For content providers and consumers, Myxer’s mobile platform enables radically simple and rapid delivery of content. Named a Top Wireless Company in 2009 by FierceWireless, Best Music Service at the 2008 Mobile Entertainment Forum, and Best Consumer Messaging Application at the Global Messaging Awards 2008–Myxer’s unique solutions continue to capture attention, both domestically and abroad. To learn more as well as see a sampling of brands that have used Myxer to power their campaigns, please go todemo.myxer.com.

Myxer, MobileStage, and the Myxer logo are trademarks of Myxer Inc.

INgrooves Continues International Expansion Through New Retail Partners October 15, 2009

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INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, furthers its reach internationally and welcomes a host of new retailers on board. 24-7 Entertainment, Starzik and People’s Music Store have struck deals to make the INgrooves catalog available; strengthening INgrooves’ position as a global independent distributor.

The recent deals also include distribution and marketing relationships with a variety of partner stores affiliated with the retailers. White label service provider 24-7 Entertainment, powers a number of sites including MediaMarkt (Germany), CDOn (Scandinavia) and TDC Play (Denmark). Starzik is the 5th ranked legal downloading service in France and works with multiple retail stores in other European markets such as ebaymusic (Spain) and fnacmusic (Belgium). People’s Music Store offers a unique “people powered” music download service for users to create their own individual stores.

INgrooves continues to offer an exceptional suite of distribution and marketing services across the globe. Currently, INgrooves connects its labels and independent artists to over 200 top line retailers, including FNAC, Virginmega, Boomkat and 7 Digital.

Alex Branson, VP & Managing Director of International at INgrooves, commented, “INgrooves has enjoyed rapid international growth this year. We have added new retailers and content owners and we have strengthened our relationships with established overseas partners and clients. We are thrilled to have Starzik, 24-7 Entertainment and Peoples Music Store on board and look forward to working with them on some creative artist campaigns.”

Ed Underwood, People’s Music Store COO, said, “We are delighted to add the ever-expanding and diverse INgrooves catalogue to the service, which takes our catalogue close to the 1 million track mark. Connecting fans and artists and empowering them to generate sales from their genuine recommendations is key and this deal is a big step in the right direction for all involved.”