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Facebook Crushes MySpace, Twitter in July August 16, 2009

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Increasing its unique visitor count by more than 10 million in one month, Facebook dominated social networking rivals MySpace and Twitter in July, according to new data from ComScore.

Facebook generated a whopping 87.7 million unique visitors in July, an increase of about 14 percent from the 77 million it posted in June. Top rival MySpace saw its unique visitor count fall by about 168,000 during the same period, dropping from 68.4 million in June to 68.3 million in July, according to data ComScore shared with us today.

Some industry observers continue to view Twitter — an open social network that limits users to posts of 140 characters or less — as the top threat to Facebook. But Twitter’s traffic represents less than one quarter of Facebook’s count, with the micro-blogging site drawing 21.2 million unique visitors in July, up from 20.1 million in June.

But Twitter’s 1.1 million new unique visitors in July is impressive. The site, which was created in 2006, has posted huge traffic gains in the last year, building its unique visitor count up from 783,000 in July 2008.
Fox Interactive Media’s MySpace was once the dominant social networking site, but it peaked at 76.3 million unique visitors in October 2008. Visits to MySpace have steadily decreased since then.

Is Social Networking A Fad? August 15, 2009

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Is social networking online a fad?

Watch this video and determine for yourself. If you have not yet become a part of this growing phenomenon, what’s keeping you?

For more on this matter, read SocialNomics, by Eric Qualman @ http://www.socialnomics.com

Facebook Buys FriendFeed, a Buy That’s Not About Twitter But Eventual World Domination August 11, 2009

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Facebook, the world’s largest social networking site, said it will buy FriendFeed, netting a group of prized ex-Google engineers in the fast-growing Internet business.

Similar to, though less popular than Twitter, the microblogging site that Facebook tried to buy for $500 million in 2008, Friendfeed is an up-and-coming social media startup, which lets people share content online in real time across various social networks and blogs.

This deal is not about Twitter. It is about Google v Facebook.
The impetus behind this deal was driven by two developing trends, trends which will make it impossible to deal with the impending information overload: an ability to publish more and more information in real time and the resulting explosion of data on the web

Referred to as the “Problem of Plenty”, the current seek-search-consume popularized by Google will eventually hit its outer limits — and when that happens, Facebook wants to step in and assume the leadership role

This acquisition of Friendfeed will make this possible. The question asked was: “Is it possible to take the whole web and project it through a single social network?” That is precisely what they are doing with this merger. To consume all the information created, whether photos, videos, micro-blog posts, whatever, smarter tools had to be found. FriendFeed is one such tool.

And to make this possible Facebook bought a solid team to solve this problem. Hewitt has been the driving force behind Facebook’s iPhone efforts. Buchheit invented Gmail, while Taylor helped build Google Maps.

With FriendFeed, Facebook gets access to the Twitter universe and a talented team made of programming all-stars

iLike + Twitter = Direct-to-fan communication July 24, 2009

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Promoting your music online is all about connecting directly with your fans. You can now link your iLike and Twitter accounts, bringing your ‘tweets’ to more fans via the iLike music feed, your iLike profile, and your Facebook Page. You can even tweet using the iLike Artist Dashboard.

Rather than repeat-posting the same content on multiple websites, social networks and online platforms, iLike will now instantly syndicate your content to more than 45 million music fans across the iLike network, including: their dominant music apps on iGoogle, Facebook, hi5, Bebo, and Orkut; their plugins for iTunes and Windows Media Player; and now Twitter.

Learn more and link your iLike and Twitter accounts today at: http://www.iLike.com/manage?r=Twitter.

Following this Social Media Horse-Race July 23, 2009

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*As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent

* When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com (see Chart 1)

* People between the ages of 12 and 17 were 2.4 time more likely than the average active Internet user to visit music.myspace.com. Visitors between 18 and 24 were 2.2 more likely than the average Internet user to visit the site in June (see Chart 2)

Twitter Continues to Leap toward the Top
* Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June (see Chart 3)

* Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009 (see Chart 3)

Facebook No. 1 when it Comes to Time
* Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase (see Chart 4)

* The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10 (see Chart 4)

* With 120.1 million total video streams, Myspace.com was the No. 1 social media site when ranked by streams for June 2009. It was also the No. 1 social networking site when ranked by unique viewers of video content, with 12.9 million viewers for the month (see Chart 5)

* Facebook was the fastest growing social media site by both total video streams and unique viewers of video. Total streams increased 434 percent year-over-year, from 10.1 million streams to 54 million streams. Unique viewers of video increased 397 percent, from 2.4 million in June 2008 to 12 million in June 2009

The Changing Face of Social Media July 17, 2009

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Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.

As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.

Source: Nielsen Online

Doing the Sun Valley Spin, Murdoch Proposes New Direction for Myspace July 12, 2009

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Could Murdoch be doing a little Sun Valley spin?

The Wall Street Journal reported on Friday that Rupert Murdoch, CEO of News Corp., said he is looking to reshape MySpace into an “entertainment portal.” This statement, made at the Allen & Company Conference in Sun Valley, Idaho, comes as Facebook continues to overshadow MySpace in almost every relevant metric

The Journal reported that MySpace will enable the site’s users, the number of which is quickly shrinking, to access entertainment and related information. The big question is how much would a facelift, like the one proposed by Murdoch, help the site?

First, MySpace is already heavily geared toward entertainment. News Corp. helped create MySpace Music in a joint venture with the four largest record labels. Los Angeles-based MySpace has long provided users with a means to upload their own video clips, so user-generated video is covered.

Sources in the music, television, and movie sectors said they were unaware of any new deals regarding MySpace.

Murdoch Will Not Sell Myspace, He Will Not Buy Twitter July 9, 2009

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According to Rupert Murdoch, News Corp media’s chief executive, he is not interested in buying popular micro-blogging site Twitter, nor will he sell his struggling MySpace.
News Corp bought MySpace in 2005 for $580 million when the social networking service was nearing the height of its popularity, particularly among younger Internet users. Since then, it has has been surpassed by rivals Facebook and Twitter. In a bid to cut costs, MySpace has laid off more than 400 workers, or 30 percent of its staff, in the United States. It also has laid off over 66% of its workforce abroad. News Corp also recently ousted MySpace co-founder and CEO Chris DeWolfe and installed its own management team.
Murdoch expressed confidence in MySpace and criticized Facebook.
“Facebook is like a directory,” he said. “How they make money is another matter.”
As for why he why he is not interested in Twitter is because it would be a tough investment to justify. Twitter has not yet come up with a sustainable way to make money.

Facebook Launches The Fan Box, a Platform for Celebrities to Connect with Fans July 9, 2009

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How will Facebook compete with MySpace as a platform for celebrities to connect with fans? The answer may be found in a recently launched Facebook widget.

Becoming wary of managing their relationships with fans on sites like MySpace and Facebook, realizing their online fans are their marketing armies, smart celebrities want to control those relationships and the entire experience. Facebook’s Fan Box, this widget makes this possible. . It shows the celebrity their Facebook status updates, how many fans they have on Facebook and a “Become a Fan” button makes you a fan through Facebook Connect. This widget can also be placed directly on the celebrity’s own website and lets them use Facebook’s sign-in and stream, while drawing fans to their own sites where they can centralize their online presence.

As long as the social connections and messaging goes through Facebook. Facebook doesn’t care . Facebook is more than happy to deliver its stream and extend the reach of its members’ social connections beyond the Facebook site. This is what Facebook Connect is all about. This particular move should be appealing to those celebrities who want to take back control of their fanbase from the social networks. They can then connect to their sites through their Facebook Fan pages as well.

Whoever gives these personality brands more power will end up winning their loyalty, and all of their fans will follow.