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Digital Promo Pack Helps Retailers Harness Power of Internet & Digital Entertainment to Boost Sales July 28, 2009

Posted by David W. King in Uncategorized.
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Online promotions are soaring and are expected to triple in the next five years. The reason. They work?

To help retailers drive traffic and boost sales this fall shopping season, Digital Promotions and e-Marketing Firm RC Strategies Group has launched Digital Promo Pack™, a suite of customizable, turnkey digital incentives that offers something for every demographic.

Digital Promo Pack™, which includes digital promotions ranging from music downloads and audiobooks, to personalized cell phone and laptop covers, provides both online and brick and mortar retailers with powerful, easy-to-implement promotions that harness the power of the Internet and the universal appeal of digital entertainment to incent customers and motivate them to act.

“In today’s tough economy, engaging customers in a personalized way and rewarding them for their business is key to any successful sales strategy,” notes Ingrid Ricks, Principal of RC Strategies Group. “With our Digital Promo Pack™, retailers can select the digital incentive that best targets their unique customer base and we do the rest – from issuing promo codes, to branding and card printing, to fulfillment and support.”

About RC Strategies Group
Since 2003, RC Strategies Group has helped businesses increase sales and build customer relationships through digital promotions and e-marketing strategies. RC Strategies Group, a digital promotions and e-marketing firm headquartered in Seattle, combines digital promotions, online marketing, public relations and social media strategies to provide clients with the complete solution they need to drive the results they want. Contact:
Ingrid Ricks, Principal
Call: 425-281-0415
Email: ingrid@rcstrategiesgroup.com
Visit: http://www.rcstrategiesgroup.com

Broadband Connection: Are You Getting What You Have Paid For? July 28, 2009

Posted by David W. King in Uncategorized.
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When downloading music, video, pages and other material from the internet, do your downloads slow to a crawl? Do you think that with the internet connection you are suppose to have your downloads would be faster?

If your broadband speed is not what you thought you were paying for, this is more than simply a perception.

Broadband customers receive only half the speed they pay for when downloading music, pages, films and other material from the internet, Ofcom discloses in a definitive survey which confirms suspicions that services are far slower than advertised.

While most customers in the UK subscribe to packages offering “up to 8 Mbit/s” (mega bits per second) nine major broadband companies delivered only 4.1 Mbit/s, 57 per cent of the “headline rate”. No customers achieved the top speed; the maximum was 7.1 Mbit/s.

Ofcom found significant differences between internet service providers (ISPs). Tiscali 8 Mbit/s customers received on average 3.2 to 3.7, while AOL and BT struggled to deliver much more than 4 Mbit/s. By contrast, Virgin Media’s “up to 10 Mbit/s” cable package delivered 8.1 Mbit/s, far superior to the other packages.

The report UK Broadband Speeds 2009 said the major factor determining speed was distance between homes and broadband exchanges; homes more than 2km away were much slower.
To check current speeds, Ofcom commissioned the specialist company SamKnows to check the rates delivered by the nine biggest providers – AOL; BT; O2; Orange; Plusnet; Sky; TalkTalk; Tiscali; and Virgin Media, which account for 90 per cent of all broadband connections. Ofcom found that speeds were significantly lower in the evening; average speeds between 8pm and 10pm were 3.7 Mbit/s. Rural homes received significantly slower speeds (3.3Mbit/s), than city homes (4.6Mbit/s).

Ofcom said 83 per cent of customers were satisfied with their broadband service, but of the 9 per cent that were dissatisfied, speed was their biggest complaint.

It said advertising was a matter for the Advertising Standards Authority (ASA). Steve Weller, marketing director at price comparison service uSwitch.com, said the report was “damning” of the broadband companies.

“They obviously get away with misleading customers with their ‘up to 8 meg’ – customers either never receive 8 meg and most customers get much lower than the advertised speeds,” he said.

People in rural areas in particular are being treated like second-rate customers.”

CDBaby Ups Cost of Selling Downloads, Passes Increase Along to Artists July 11, 2009

Posted by David W. King in Uncategorized.
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If you sell downloads from CDBaby, it’s going to cost you a little bit more. CD Baby is upping the rate it charges artists for downloads sold direct from it’s site. This increase will range from 9% to 25% with a 27 cent minimum.

CD Baby blamed the increase in credit card fees which range from “27¢ (for a single) to over 50¢ (for an album or CD sale) per transaction”.

Commissions on downloads sold through Amazon, iTunes and other digital retailers will remain 9%.

Going live this weekend, this move is part of a site revamp that includes the addition of single song downloads, artist pages as well as the standard album pages, download card printing and an upload utility that eliminates the need to mail in a CD.