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Guvera Limited Signs Licensing Agreement With ASCAP April 6, 2010

Posted by David W. King in Digital Entertainment, Digital Formats, Digital Music.
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Guvera USA, Inc, a search website for “free but paid for” music and digital content provided by brands, announced a licensing agreement with the American Society of Composers, Authors and Publishers (ASCAP), the first and leading U.S. Performing Rights Organization. Through its agreement with ASCAP, Guvera is able to legally stream works of every kind of music created by ASCAP’s more than 380,000 songwriter, composer and music publisher members.

Guvera currently has content agreements with Universal Music Group, EMI Music, INgrooves and IODA, offering consumers “free but paid for” legal downloads and on-demand streams from their full music libraries. Advertisers will host branded channels on Guvera.com, paying a fee when their targeted consumers download or stream content, and companies such as ASCAP will receive a percentage of that fee to distribute back to their members.

“Guvera is a very strong and unique business model. We believe Guvera’s content delivery platform is exactly what many consumers have been seeking and a compelling opportunity for our members to receive compensation for use of their creative works online,” said Matthew DeFilippis, Vice President, New Media for ASCAP. “We are very pleased to officially announce the Guvera licensing agreement as the service launches worldwide.”

Dan Thompson, Head of Content for Guvera USA, Inc, commented, “ASCAP represents an incredibly large number of composers, songwriters and publishers and we are thrilled to have the support of ASCAP and its community in a bid to fight illegal downloads and revolutionize the music market.”