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Tom Waits to Release First Photo Illustrated Book of His Poetry November 26, 2010

Posted by David W. King in books.
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Tom Waits is collaborating with photography Michael O’Brien to publish a book of poetry called Hard Ground. The book has been described as a “portrait of homelessness,” combining Waits’s poetry with O’Brien’s images of the people who “live on the hard ground.”

Although this is the first official collaboration between Waits and O’Brien, the photographer had previously taken pictures of Waits, and one of his photographs was used as the album art for Waits’s Glitter and Doom Live.

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Marketing Lessons From The Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Now Available from Wiley Books July 23, 2010

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Long before the terms ‘inbound marketing’ and ‘social media’ were coined, the Grateful Dead were using these strategies to become one of the most successful bands of all time. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product.

Deadheads and marketing strategists David Meerman Scott and Brian Halligan explain how smart businesses can learn from one of the most successful rock bands of all time in MARKETING LESSONS FROM THE GRATEFUL DEAD (Wiley; $21.95; August 2010). The Grateful Dead broke almost every rule in the music industry book and profited as a result. The lessons—and the effect the band had on the music industry and their fans—apply to businesses of all kinds.

For more on this book