Name is Returned to King Biscuit Festival –Long Hail the King Biscuit Festival October 15, 2010Posted by David W. King in Uncategorized.
In a surprise announcement broadcast on the Main Stage at the opening of the 2010 Arkansas Blues & Heritage Festival, Bill Sagan, founder and CEO of Wolfgang’s Vault said, “On behalf of the whole Wolfgang’s Vault family of companies, including King Biscuit, we are pleased to announce a rekindled partnership between King Biscuit and the Blues Festival. It our pleasure to announce that beginning next year, 2011, this Blues Festival will once again be named the King Biscuit Blues Festival in honor of the great historical music legacy we share.”
Six years ago blues fans and organizers of Helena, Arkansas’s King Biscuit Blues Festival received a shock when they discovered that a contract had been signed that effectively turned their long-lived name over to a management group from New York. As a result, the 25-year old event was forced to change its name from the ever popular King Biscuit Blues Festival to the Arkansas Blues & Heritage Festival.
After several years of effort, event organizers learned that the rights to the name had been sold to Wolfgang’s Vault, a private music-focused company established in 2002 dedicated to the restoration and archiving of live concert recordings and the sale of music memorabilia.
After learning of Helena’s interest in having the King Biscuit name back, Sagan negotiated a new relationship with the Festival that will see the name return for the 2011 event. The King Biscuit name is taken from the Helena based flour product that had a daily radio broadcast on KFFA that used live performances by Sonny Boy Williamson II to advertise. That program was heard throughout the south and made Sonny Boy Williamson the most popular and influential harmonica in the south.