mflow Adds UK’s Largest Catalog Of Independent Music April 21, 2010Posted by David W. King in Uncategorized.
Tags: Ditto Music, mflow
mflow have partnered with biggest independent distributor Ditto Music to provide fresh new material to a service who’s users pride themselves on sharing and discovering new talent.
Ditto Music have secured an agreement with new service mflow, that is set to take the world of digital streaming to a whole new level. The agreement will allow independent artists to make their music available to mflow’s wide audience of music lovers.
“mflow provides a platform for new artists and their music to gain valuable exposure and airtime in front of a music loving community”
Ditto Music (www.dittomusic.com), previously responsible for 7 UK Top 40 singles all with unsigned artists, have expanded their vast distribution network, adding new streaming service mflow to their growing list of digital retailers. Initially Ditto Music will be making thousands of tracks available from it’s top artists including Fince, Suzi Quattro and Prince, as well as thousands of brand new and as yet undiscovered tracks from up and coming talent.
mflow, an ad-free digital streaming, social and download service dubbed “iTunes meets Twitter” launched officially last week (15.04.2010) providing a platform for music lovers to share and access new music.
mflow is a desktop based application that allows music lovers to share and discover new music through ‘flowing’ tracks to their ‘followers’. If a follower purchases a track via a flow then they receive 20% of the price paid. This new interactive way to discover music could potentially become a powerful tool for an independent or unsigned artist to gain exposure and expand their network of fans.
When asked about the new partnership Danny Watson, Head of Independent Labels at mflow said “mflow is a completely new way of discovering and buying music online. Because mflow allows people to easily discover new music via recommendations from personal and trusted sources, it provides a platform for new artists and their music to gain valuable exposure and airtime in front of a music loving community – more than that, it provides a simple and easy way for this community to buy as well as listen and recommend.”
Mflow OPENS DOORS TO THE PUBLIC
mflow (www.mflow.com) – the unique social music discovery service has announced the removal of all access restrictions from Thursday 15th April as it throws open its doors to the public for the first time.
mflow has been running a closed trial since October 2009 and has seen 10,000 invited users testing all aspects of the system. It is now opening up its service to let anyone download an easy-to-install application that allows them to follow other users, build a network of trusted sources, discover new music, recommend music to others, browse, search and, of course, purchase music online.
An interesting aspect of mflow is that it rewards users for sharing and recommending music. If a friend or follower likes a track that a user recommends and subsequently buys it, the recommender of that track automatically receives 20% of the purchase price in the form of credits to spend on more music.
CEO of mflow, Oleg Fomenko, said, “We are delighted that after 6 months of highly successful testing involving 10,000 invited users who have provided us with invaluable feedback and input about our service, we are now ready to remove access restrictions and let the general public use mflow. We are evolving quickly as a company and adding both content and user functionality every day so we are a little reluctant to call this a full public launch. We are, however, very proud of what we have achieved to date and are eager for people to start using the system and discover new music. Moving forward, we are confident that mflow will provide the template for social music discovery.”
To date mflow has now signed content agreements with the vast majority of independent labels including 360, Beggars Group – featuring such labels as 4AD, Matador, Rough Trade and XL Recordings – Believe Digital , Domino, EPM, INgrooves, PIAS, Republic Of Music, Skint, Toolroom and many others.
This week mflow has also announced two major new content agreements. IODA and Ministry of Sound are the latest content providers to come on board in deals that will add millions of tracks to its existing offering.
The company has already secured content agreements with both Sony and Universal and are in on-going negotiations with EMI and Warners.
Oleg Fomenko said, “We have been hugely encouraged by the response to our service from content owners. The feedback we have received from the both the independent sector and major labels has been overwhelmingly positive and we are delighted to have these new agreement in place with IODA and Ministry of Sound who represent an important range of independent music ,which will add over 2 million tracks to our existing service.”
mflow has already attracted a number of high profile users with well known DJ’s and artists such as Chase & Status, Cut la Roc, Greg James, Jim Gellatly, Phill Jupitus, Temper Trap, Tim Lovejoy, Zane Lowe, and among those to have already enthusiastically embraced mflow during its ‘restricted access’ period.
Record companies, distributors and other content owners are becoming increasingly aware of how important mflow can be in helping raise the profile of their artists and establishing meaningful relationships with fans. Island Record has already run a hugely successful awareness campaign for new signing, Lauren Pritchard – and is repeating the exercise with another of their rising stars, Pete Lawrie – while PIAS have already run successful mflow promotions for Temper Trap, Darwin Deez and Nuclear Blast.
As previously announced, mflow has also put in place a number of key media partnerships with major music publications, websites and broadcasters including Q, NME, Mojo, Uncut, Clash, xfm, Absolute Radio. The service is supporting the removal of access restrictions with a high profile marketing campaign involving national radio advertising, street posters and press ads.
For further information:
Andy Saunders, Velocity Communications, 020 7 060 9111 or 07939 133050
Users download an easy-to-install application that allows them to follow other users, build a network of trusted sources, discover new music, recommend music, browse, search and, of course, purchase music online.
mflow already has content agreements in place with a majority of both major and indie labels. The service’s public beta launches in April with a catalogue of over 1 million tracks.
mflow places a big emphasis on social music discovery. Rather than relying on computer generated recommendation algorithms, mflow actively encourages human interaction and word of mouth by enabling users to see what music their friends, followers and fellow fans are listening to and tipping.
Users can quickly build a network of trusted sources by choosing to follow the recommendation ‘flows’ of other users, friends, artists, record labels, DJ’s, venues, magazines, radio stations, celebrities and so on. These ‘flows’ will appear on the user’s desktop as a constant ‘feed’ as the people they follow recommend and share music with them. Users can even look at the music collections and playlists stored on each other’s computers – although users can opt not to make this facility available if they choose.
The recipient is given a full length streamed preview of any recommendation putting them first in the queue to hear new music and, of course, an option to purchase the track.
mflow allows artists, DJ’s and labels to communicate directly with their followers creating an exciting new dimension to the artist-fan relationship.
mflow rewards users for sharing and recommending music. If a friend or follower likes a track that a user recommends and subsequently buys it, the recommending user automatically receives 20% of the purchase price in the form of a credit to spend on more music.
There is absolutely no advertising on mflow and users can only share, recommend or purchase music.
For PC and Mac download instructions, beta release notes, screenshots and a product overview please visit http://www.mflow.com.