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Industry Veteran Melhuish Launches Unique Music Business School April 6, 2010

Posted by David W. King in Education, electronic music industry, Entertainment Industry.
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Music industry veteran and established educator Steve Melhuish is launching a new concept for music business education in the UK. His Music Business School will offer intensive fast track courses covering all practical aspects of the business to professionals seeking to build their knowledge. Teaching starts on Wednesday 26th May.

The unique course, Music Business Fast Track, distills into 12 day-long classes the knowledge a conventional Commercial Music BA course teaches about music business and management. Dispensing with knob-twiddling and song-writing lessons, Melhuish’s course focuses on up-to-date issues within the music business, with lectures on the digital age, mobile and the new ways of building fans and developing revenue streams offered by the DIY model.

It will give graduates in other fields, young entrepreneurs starting out and those changing careers a fuller understanding of copyright, management deals, labels, contracts, touring, publishing and all related areas, delivered in informal face-to-face classes.

Each class will feature 6 hours of teaching, which will include up to 2 hours’ input each week from a guest speaker, who will be an established expert in the relevant field. Stiff creator Dave Robinson will share the ins and outs of founding a record label; MMF CEO Jon Webster will speak on artist management; entertainment lawyer Ann Harrison, author of the UK’s definitive guide Music: The Business, will give a grounding in music law (although the course is not intended to offer any legal qualification).

Also speaking will be PPL/MusicTank’s Keith Harris, Saul Galpern of Nude and founder of the Brixton Academy Simon Parks, and publishers Paul Scaife (ROTD) and Chris Cooke (CMU) among others still to be announced. There will also be a selection of Melhuish’s ex-students now working in the music business, discussing how they made it and what they are now doing.

Students will receive over a 100 hours of learning – 72 hours taught and the balance made up through reading, research and assignment tasks – with a written exam upon completion. Students unable to attend the whole course can attend any of the 12 classes individually.

The Music Business School will operate from the established Exchange Court building in Covent Garden – a bustling hive of music and entertainment activity, which includes Connected Artists, Sound Advice and Pledge Music among its occupants – setting this unique course in a prime location.

A second intake will begin in September 2010, and the school will begin teaching 4 courses per year from the start of 2011. Course Coordinator Melhuish is in talks with Canterbury Christ Church University over granting the course accreditation in the near future.

Said PPL Director of Performer Affairs and Music Tank Chairman Keith Harris, “Steve worked with me at the University of Westminster teaching on various parts of the course. I am sure that his new offering is something that the industry needs in order to increase the range of knowledge and the professionalism needed to operate in the new music business environment.”

Said Melhuish on the founding of his school, “There are lots of people out there who need to know these skills, but don’t have the time to enrol on a 3 year BA course in Commercial Music. The Music Business Fast Track course distils the most important learning required, offering something more instant and therefore appealing where time is at a premium.

“There are other short courses around too, but none of them offer the full spectrum of teaching that we are providing, none of them have the kind of guest speakers we have, and none of them can boast such a great location.”

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