GAMA Calls for Product Donations For Teaching Guitar Workshops March 29, 2010Posted by David W. King in Uncategorized.
New York, NY, March 25, 2010 – In preparation for the upcoming 2010 Teaching Guitar Workshops (TGW), June 21, 2010 – July 30, 2010, the Guitar and Accessories Marketing Association (GAMA), is, once again, calling on its members to supply program participants with the instruments and accessories they will need in order to make the most of this important event.
In 2009, the in-kind donations of guitars, books, and assorted accessories from GAMA members had a total retail value of $384,000. Because the number of Workshop sites will increase this year, it is expected that in-kind donations for the 2010 program will be worth over $400,000. “Giving products to the Teaching Guitar Workshops means that we are doing our part to start guitar programs in schools,” said Paul Damiano, Vice President of Sales and Marketing at KMC Music. “But for my company, it’s a great way for kids to get to know our brands and to create partnerships with music educators. The Workshops are so great because we are profiting by doing the right thing.” For guitar products companies, TGW is a grassroots promotional opportunity that helps build brand equity and gain loyal customers.
In addition, with Workshops located in 9 different cities around the United States and two Workshops being held in Canada, GAMA is attempting to maximize the education community’s exposure to classroom guitar programs.
Every music educator trained at the Teaching Guitar Workshop receives an instrument, method books, strings, guitar picks, tuners, capos, straps, strap buttons, software, magazine subscriptions, machine heads, guitar care kits, iPod apps, and other guitar products that make playing guitar in the twenty first century such a dynamic and rewarding experience.
For more information about GAMA and the Teaching Guitar Workshops visit http://www.discoverguitar.com or contact GAMA HQ at PO Box 757, NY, NY 10033 – t: 212-795-3630
The Guitar and Accessories Marketing Association (GAMA) is a trade association comprised of guitar products manufacturers and distributors. Since its inception in c. 1935 our organization has worked to expand the guitar industry.
Beginning in the mid 1990’s GAMA’s primary focus became the Teaching Guitar Workshop Program. The Workshops trained school music educators to start or enhance existing guitar programs with the ultimate goal of bringing guitar instruction to children through school music. Since the program’s inception, we have trained over 2000 school music educators and, through them, reached an estimated half a million children.
GAMA has also sponsored such projects as International Guitar Month (IGM), an industry-wide promotional program held every April and Guitars In The Classroom, an exciting California school program promoting guitar playing through non-musical subjects.