The Filter Recommendation Engine Launched On Dailymotion To Further Boost User Engagement March 3, 2010Posted by David W. King in Video Entertainment Websites.
Tags: Dailymotion, The Filter, video entertainment
The Filter, the leading white-label provider of recommendation and relevance systems and the vision of Grammy-Award winning musician and digital pioneer, Peter Gabriel, today announced a new commercial agreement with Dailymotion, one of the world’s largest video entertainment websites. Through this new partnership, The Filter will deliver video-to-video recommendation services to Dailymotion’s 66 million monthly users (comScore) to further Dailymotion’s goal of significantly increasing video consumption and user engagement.
This partnership follows a successful trial and optimization period during which The Filter’s leading technology captured over 5 billion video views and delivered over 1 billion recommendations globally to Dailymotion users. With extensive experience of dealing with vast amounts of data, The Filter was easily able to rebuild its recommendation model every two hours. The test led to significant increases in views per session and time spent.
“After achieving significant user engagement results, I am thrilled that Dailymotion has chosen The Filter as its recommendation engine,” said David Maher Roberts, CEO of The Filter. “This new partnership underscores The Filter’s recommendation capabilities beyond the music space and validates the effectiveness of the technology at any scale.”
Cedric Tournay, CEO of Dailymotion added, “Dailymotion wants to change the online video environment. Working with The Filter, we aim to help our users find the videos that interest them the most, while increasing dwell time, which is so vital to our advertisers.”
The Filter’s modular, proven and scalable systems help optimize the management and delivery of entertainment within a rapidly growing global network of customers, which includes Sony Music Entertainment, thePlatform, We7 and a collaboration with Nokia, among others. The Filter’s world-class technology has been proven in commercial environments for over 5 years now, and thanks to this deal its reach has increased to over 85 million unique users a month, delivering close to 1 billion API recommendation calls per month.
“Dailymotion is committed to delivering the best video experience to our users and that means helping them find the next great video to watch,” said Joy Marcus, General Manager for Dailymotion U.S. “Through The Filter’s technology, we will offer our users an even better way of discovering the videos they want to watch on our site. We are moving from good to great. This is an exciting moment for our users.”