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MP3 Pioneers Reveal Future Of Digital Music: MusicDNA February 1, 2010

Posted by David W. King in Uncategorized.

BACH Technology the leading provider of technology and applications for the digital music market unveiled the next stage in the evolution of digital music: MusicDNA.

The successor to the MP3, the MusicDNA media extension enables music fans to access the wide range of music-related content they want alongside the music itself – from lyrics, artwork and tour dates to blog posts, videos and twitter feeds.

This additional content appears alongside the MP3 in a convenient and fully customisable App-driven player that is freely available to download. The content automatically updates whenever the player is connected to the internet, ensuring fans always receive the most up to date information alongside their music.

Crucially, only legitimately purchased tracks will dynamically update, and pirated versions will remain as static files, giving fans a tangible benefit in purchasing MusicDNA files. A first for digital music, this will provide the expanding download market with a much welcome boost.

Best of all, fans can customise their MusicDNA files after purchase, further enriching their music experience and making plain old MP3 feel decidedly last decade.

A recent report by Forrester Research, Inc. argued that the future of the recordings business lies in allowing fans greater interaction and customisability with their music files. If the likes of iTunes LP represent the first small step along this path, then MusicDNA – incorporating unrivalled user-customisability and inter-platform compatibility – represents a giant leap.

Already proving a hit with the music business, MusicDNA enables rights holders to up-sell concert tickets, merchandise, music videos and other exclusive content – either purchasable alongside the track itself or at any future point.

MusicDNA launches with support from across the value chain, from rights holders, and distributors through to digital service providers and retailers. Partners on board for the Beta launch this spring include:

* Independent labels including Beggars Group (UK), Tommy Boy Entertainment (US) and Delta Records (US)
* R2G (China), operators of Wawawa, China’s largest online independent music store, and featured store for Microsoft’sWindows Media Player in China
* Recast Media (Canada), the personalised digital news and entertainment service
* InProdicon (Sweden) Scandinavia’s largest distributor and service provider
* REBEAT Digital (Germany) digital music distributor to more than 300 download stores
* PeoplesMusicStore (UK), the UK’s unique, user-curated music download service.
* CatchMedia (US) whose ‘cloud’ music service allows users to access and play their music across multiple devices.

BACH is in the midst of talks with potential partners from across all sectors of the business, including the major labels and leading digital service providers such as 24-7 Entertainment, with further announcements expected shortly.

Rollout will be staggered over 2010, with the first beta versions available around Easter and the full commercial rollout expected over summer.

Said Tom Silverman, Founder and CEO, Tommy Boy Entertainment: “MusicDNA will be a boon for artists and fans as it dynamically connects them long after purchase. It is a boon for fans as it can offer multiple levels of artist stuff based on the fan’s passion level. Now they can have immediate access to all of an artist’s offerings easily and in one place…the place of purchase.

“It’s a boon for labels because this high-value consumer experience is not clonable yet highly viral and gives them full content and pricing flexibility. Their imagination is their only limit… If MP3’s were the cassette, MDNA will be the CD. What took you so long?”

Said Simon Wheeler, Director of Digital, Beggars Group: “Beggars is supportive of any new initiative that looks to add value to our music and deliver more value and information to the fans who support us, being based on open standards the Bach implementation of MPEG-7 gives us an exciting opportunity to deliver a far richer experience to fans that goes well beyond the dumb file.”

Said Charles Webster, Director of Product & Marketing, Delta Leisure Group PLC: “This innovative development from Bach Technology is a gateway to the future, and the Delta Leisure Group is proud to be associated with it.”

Said Inge Severin, Founder and Partner, InProdicon: “We at InProdicon are grateful for having the opportunity to work with Bach Technology – especially as they posses a unique combination of the highest technological knowledge and a broad, deep, understanding of music and its dynamics; This guarantees that not only will MusicDNA be reliable technology wise, but most importantly it will also be a great experience for the Consumers.”

Said Stefan Kohlmeyer, Bach Technology CEO: “Twenty years on from the initial development of the MP3, it is time for digital audio to once again evolve. Just as vinyl gave way to the CD and the CD to MP3, it is time for the MP3 to pass the baton onto MusicDNA.

“If we can look past the MP3 then consumers, forward thinking artists, labels, device manufacturers, digital music services and even brands all stand to benefit from a music format purpose built for our digital age.”


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