Getty Images Signs Deals With Prominent Players In Digital Music Industry February 1, 2010Posted by David W. King in Uncategorized.
Getty Images, Inc., the world’s leading creator and distributor of visual and digital media content, announced it has formed strategic alliances with a number of key players in the music industry, including Gracenote and Hello Music. These relationships with key players in the digital music industry will allow the companies to integrate a wide variety of premium images into their products and services, thereby enhancing the experience of music listeners around the world.
Under the terms of the agreements, Getty Images will leverage its vast array of image archives (image count, artist count, etc.) and event coverage (image count, concert count, etc.), to help the companies in the digital music industry provide more dynamic and engaging entertainment experiences through relevant visual content.
“Getty Images is delighted to partner with all these notable industry leaders, to offer consumers an enhanced musical experience,” said Jonathan Klein, co-founder and chief executive officer, Getty Images. “These alliances reflect how Getty Images continues to strengthen and grow its offering in the digital space and highlights how we are helping the music industry in its move towards building more compelling online content.”
The deals were revealed during Jonathan Klein’s keynote speech at the MIDEM 2010 conference in Cannes, France. During the keynote, Mr. Klein was asked to outline how the music industry can learn from Getty Images’ licensing model and increase revenue by reinventing it.
In addition to providing visual content, Getty Images’ sync licensing platform allows customers to license pre-cleared, original professional quality music to enhance their broadcast, film, video, advertising and online projects. Getty Images is a proven innovator, which has made it easier and more affordable for customers to license music for commercial use, while allowing artists to retain ownership of and profit from their music. Artists, labels and publishers are now more able to monetize their content and customers are finding it easier to secure the high-quality, versatile music and creative
content they need all in one place.
“Our approach to sync licensing is directly in line with our success in still and moving imagery, where we offer pre-cleared rights for a wide variety of uses and customers on a global scale,” Klein added. “Getty Images’ focus on aggregating independent artists made this approach possible and we were able to offer an extensive catalogue of high quality music to our customers. We have since augmented our music catalogue with known artists at varied price points that can support a similar customer-centric approach. We continue to explore opportunities to funnel other sources of music through this model, to expand the volume of customers and uses.”
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