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Podcast Consumer Attitudes Study to be Released, January 28th–Registration Required January 27, 2010

Posted by David W. King in Uncategorized.
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The results of our recently concluded Podcast Consumer Attitudes study in conjunction with the Association for Downloadable Media, will be presented by Edison Research’s Tom Webster in a webinar on Thursday, January 28th at 3:00pm EST, 2:00pm CST, and Noon PST. The webinar is free but registration is required at https://www1.gotomeeting.com/register/909488120 Join us!

The results of this groundbreaking look at the attitudes and behaviors of these active podcast consumers will include:

* A comparison of the effectiveness of advertising approaches across various new and traditional media channels.
* An examination of post-exposure purchase and trial behaviors for consumers exposed to podcast advertising.
* A quantification of the “halo” effect of podcast advertising for prospective brands and sponsors.
* A look at the rapid adoption of mobile audio and video consumption.
* The effectiveness of pre-recorded advertisements, sponsorships and host-read messaging in podcasts.

Todd Cochrane
CEO RawVoice
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