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MIDEM Launches Mobile App, Website Adds Live Content January 18, 2010

Posted by David W. King in Apple, Apple Store, Cannes, iPhone, Twitter, Uncategorized.
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Following the buzz at MIDEM 2010 just got easier, with the launch of the new MIDEM mobile app, available on iPhone and downloadable on Apple Store, free of charge. And that’s not all. The MIDEM website will evolve as the show develops, thanks to videos of the conferences, live blogs and Twitter conversations from Cannes and beyond.

Already available, the MIDEM app provides details of the whole conference and concert programms, as well as the speakers and artists biographies. This new tool offers the opportunity to contact MIDEM attendees via their Twitter accounts. This app, developed by Mobile Roadie, also gives access to tweets, posts, blogs and articles about MIDEM, during and after the event.

From the beginning of MidemNet, on Saturday 23rd, the MIDEM website will share new content. Video coverage of all MidemNet conferences will be available online, along with the main MIDEM conferences. Internet users will be able to follow the different debates and react via the MIDEM blog – animated ‘live’ by a journalist from the UK consulting and research company Music Ally. The Twitter flux of comments about MIDEM will also be available on the show’s official website.

“MIDEM is adapting to new communication habits, especially when it comes to using interactive tools. The MIDEM iPhone app and the enriched website content will extend the market’s reach and enlarge the amount of content available on the web. The MIDEM mobile app is an easy way for delegates to plan their conference and concert agenda during MIDEM,” explains Dominique Leguern, MIDEM Director.

MIDEM app is available for download from:
http://bit.ly/5ulkmH

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