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November Sees Number Of U.S. Videos Viewed Online Surpass 30 Billion For First Time On Record January 6, 2010

Posted by David W. King in Uncategorized.
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comScore, Inc., a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month.

Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

Other notable findings from November 2009 include:

* The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
* 84.8 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 12.2 hours of video.
* 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
* 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
* The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
* The duration of the average online video was 4.0 minutes.

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