jump to navigation

Media Multi-Taskers: More Engaged & Entertained Online November 24, 2009

Posted by David W. King in Uncategorized.
Tags: ,
trackback

Research announced from the European Interactive Advertising Association (EIAA) reveals a marked increase in the number of people choosing to consume different media simultaneously, heralding the emergence of the engaged ‘Media Multi-Tasker’ and highlighting how consumers are entering a new phase of communications and commerce online.

Key findings:
* Europeans that use TV and internet simultaneously represent a rapidly growing group of ‘media multi-taskers’ as media convergence moves mainstream
* Digital youth are the heaviest media multi-taskers while Silver Surfers are also increasingly multi-tasking their media
* Media multi-taskers are more likely to change their mind about a brand and make more purchases following web research compared to non multi-taskers
* The need for marketers to manage and build their brand reputation online is growing rapidly with the emergence of the ‘Word of Web’ as the internet continues to empower consumers

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: