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Media Multi-Taskers: More Engaged & Entertained Online November 24, 2009

Posted by David W. King in Uncategorized.
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Research announced from the European Interactive Advertising Association (EIAA) reveals a marked increase in the number of people choosing to consume different media simultaneously, heralding the emergence of the engaged ‘Media Multi-Tasker’ and highlighting how consumers are entering a new phase of communications and commerce online.

Key findings:
* Europeans that use TV and internet simultaneously represent a rapidly growing group of ‘media multi-taskers’ as media convergence moves mainstream
* Digital youth are the heaviest media multi-taskers while Silver Surfers are also increasingly multi-tasking their media
* Media multi-taskers are more likely to change their mind about a brand and make more purchases following web research compared to non multi-taskers
* The need for marketers to manage and build their brand reputation online is growing rapidly with the emergence of the ‘Word of Web’ as the internet continues to empower consumers

International Activists Launch New Website To Gather And Share Copyright Knowledge November 24, 2009

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The Electronic Frontier Foundation (EFF), Electronic Information for Libraries (eIFL.net), and other international copyright experts joined together to launch Copyright Watch — a public website created to centralize resources on national copyright laws at http://www.copyright-watch.org.

“Copyright laws are changing across the world, and it’s hard to keep track of these changes, even for those whose daily work is affected by them,” said Teresa Hackett, Program Manager at eIFL.net. “A law that is passed in one nation can quickly be taken up by others, bilateral trade agreements, regional policy initiatives, or international treaties. With Copyright Watch, people can learn about the similarities and differences in national copyright laws, and they can use that information to more easily spot patterns and emerging trends.”

Copyright Watch is the first comprehensive and up-to-date online repository of national copyright laws. To find links to national and regional copyright laws, users can choose a continent or search using a country name. The site will be updated over time to include proposed amendments to laws, as well as commentary and context from national copyright experts. Copyright Watch will help document how legislators around the world are coping with the challenges of new technology and new business models.

“Balanced and well-calibrated copyright laws are extremely important in our global information society,” said Gwen Hinze, International Policy Director at EFF. “Small shifts in the balance between the rights of copyright owners and the limitations and exceptions relied on by those who use copyrighted content can destroy or enable business models, criminalize or liberate free expression and everyday behavior, and support the development of new technologies that facilitate access to knowledge for all the world’s citizens. We hope that Copyright Watch will encourage comparative research and help to highlight more and less flexible copyright regimes.”

“Details of copyright law used to be important only for a few people in creative industries,” added Danny O’Brien, International Outreach Coordinator at EFF. “But now, with the growth of the Internet and other digital tools, we are all authors, publishers, and sharers of copyrighted works. Copyright Watch was created so citizens of the world can share and compare information about their countries’ laws.”

Swiss Survey Shows Public Willing To Pay For Music November 24, 2009

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According to a representative survey, 70% of the Swiss population considers music, literature, the cinema, art, dance and theatre to be very important. Music is the most frequently mentioned art form (37%), with over 40% of those surveyed qualifying music as “essential” or “a passion”. On average, the Swiss listen to music 3.2 hours per day. In addition to the public’s views on music, the survey also investigated consumption behavior and the public’s attitude towards authors’ rights.

Creators should be paid for private copying 91% of those surveyed believe that composers and music authors should be paid for the broadcasting and performance of their works (74% without restriction, 17% agree in part), while 77% believe that music creators should also be paid for the copying of their works (20% agree in part).

This average increases with age and level of education. In the under-35 age group, nearly 30% are rather critical or critical of a copying levy. The Swiss population therefore comes out overwhelmingly in favor of copying fees for music creators.

Music consumption: from radio to cell phone?
Radio is still number one in terms of music consumption: 72% of those surveyed say they listen to the radio every day, and about 50% listen to music on their hi-fis. Internet and MP3 players are also widespread: about 40% of the population listens to music on such devices – 60% for the younger generation (the 16 to 35 age group). Private copying of protected music is allowed in Switzerland. SUISA collects that remuneration in the form of a lump-sum levy on blank storage media (CDs, DVDs, memory devices in music players) and passes it on to the right-holders.

Those over 35 generally pay for their music online: the 35 to 50 age group say they buy three times as many songs in online shops as they download for free. One person out of ten in the over 50 age group buys music on the web.

Many never copy, young people do it regularly As in the case of the internet, copying behaviour varies significantly from one age group to the other. 67% of those surveyed do not copy music CDs or DVDs at all, be it on CDs, DVDs, computers or MP3 players. 10% of the under-50s copy music compared with over 50% of the under 35s.

SUISA is important for the Swiss music scene Over half of those surveyed know that there is an organization in Switzerland which safeguards the rights of composers, authors and publishers of music. 40% recognize the name SUISA.