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Crest Digital And DMX Form Alliance Creating An In-Flight Entertainment First–But Will This Fly? September 20, 2009

Posted by David W. King in Uncategorized.

Two of In-flight entertainment’s most respected and experienced service providers, Crest Digital and DMX Inc., have formed an exclusive long term strategic alliance that will revolutionize the airline passenger experience.

Fl’air, a new division of Crest Digital, will offer distinctive customized audio programming and related entertainment services to airlines with all content and programming services provided exclusively by DMX. Crest Digital and DMX will allow airlines to offer compelling in-flight and promotional music programming for sale to passengers directly from the airline’s website.

Crest Digital and DMX are the first in the marketplace to allow passengers to download the custom audio programming played as part of their in-flight entertainment experience. Powered by DMX’s Sonic Tap digital music service, passengers can tap into the knowledge and passion of DMX’s professional Music Designers and be guided in the discovery of new and compelling music. In addition to making its in-flight music entertainment programming available for digital download, airlines can promote new destinations, special promotions, or any of the airline’s objectives, with custom music programs that will be made available through the airline’s website.

“Imagine a passenger asking if he can have a copy of the Jazz Channel playlist he heard while flying from New York to San Francisco? Or rewarding passengers traveling to Hawaii with a playlist featuring island favorites? Or a destination-specific music playlist promoting flights to new markets? Until now, airlines have not been able to meet their passengers’ requests. Through our partnership with DMX and its Sonic Tap digital music service, an airline can make its in-flight music entertainment and custom music programming accessible on its website for sale to passengers.” said Ron Stein, President of Crest Digital.

Barry Knittel, Senior Vice President, Business Affairs Worldwide, said: “In the highly competitive airline industry, brand differentiation and customer loyalty are driving airlines to improve the traveling experience of its passengers. We are very excited to partner with Crest Digital to provide a compelling in-flight entertainment experience. In addition, using our Sonic Tap service enables passengers to download their in-flight music entertainment experience directly from the airline’s website.”



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