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24-7 Entertainment Continues Its Expansion Plans & Partners with Mymusic in Canada September 16, 2009

Posted by David W. King in Uncategorized.
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London, UK / Ottawa, Ontario September 15, 2009 — 24-7 Entertainment has signed a partnership agreement with Canadian music fulfillment provider and record retailer, CD Warehouse Inc /MyMusic.Com. In this partnership, MyMusic will act as 24-7 Entertainment’s sales, integration and support representative for the digital distribution platform in Canada. Their 1st collaboration is the launch of Warner Music Canada’s direct-to-consumer store Rhino Records (www.rhinorecords.ca).

“Our D2C store provides an additional outlet for consumers to purchase both our physical & digital catalogue music in one location with one shopping basket via a trusted source, therefore not fragmenting their shopping experience”, said Ken Berry Warner Music Canada.

In this venture, MyMusic will use the 24-7 technology platform to deliver all digital products on behalf of rhinorecords.ca. All digital products will be offered in DRM-free 256 kbit MP3 format, which is compatible with all MP3 players including the Ipod.

MyMusic is a progressive award winning independent distribution and retail company which over decades has established a solid reputation in the Canadian music retail, online and fulfillment market. “We are very pleased to represent 24-7 Entertainment’s digital distribution platform in Canada and offer labels, retailers or telcos an unparalleled download service with the opportunity to sell digital music seamlessly on their own sites and based on their unique parameters”, said Stephen Bleeker, CEO & Co-Founder, MyMusic.com.

About 24-7 Entertainment
24-7 Entertainment with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. About MyMusic
MyMusic provides expert digital and physical entertainment solutions to companies who seek an innovative and attentive approach to their business. MyMusic’s clients include Indigo Books & Music, Warner Music Canada, Sony-BMG Canada, Costco, The Shopping Channel, CanWest, and CBC’s Galaxie each of who value the fresh and distinct blend of service provided by MyMusic. MyMusic also offers web based marketing solutions and has worked with global brand leaders such as Visa, Coors Light, Orville Redenbacher, and Coca-Cola.

About Rhino Records
Rhinorecords.ca is a direct-to-consumer store that offers consumers a destination to purchase music from the Warner Music Catalogue.

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