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Kenye West versus Taylor Swift–A Professional Jealousy or a Staged Interruption? September 14, 2009

Posted by David W. King in Uncategorized.
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Professional jealousy or staged interruption?

Last night on MTV’s Video Music Awards Kenye West apparently upstaged Taylor Swift with an outburst that voiced his objection to her accepting an award that he thought was owed Beyonce. Nominated for the same award, he said that Beyonce should have won for her ”Single Ladies (Put a Ring on it)” as it was ”one of the best videos of all time.”

As he had several times before, West was certain to get the award show spotlight to shine on him.

Swift, interrupted in her acceptance speech, was visibly upset and ran off stage. West, booed for this interruption, was interrupted as the broadcast cut away to a wide angle shot of the stage and then to a pre-recorded segment with Tracy Morgan. Booed, West, was asked to leave the show and left the building.

For the many of viewers who may have missed this scene, they tuned into YouTube to catch copies of the video clip. Viacom, MTV’s parent company — which is embroiled in a long-running $1 billion lawsuit with YouTube — engaged in a game of media “whack-a-mole,” tried to squash illicit copies of the videos almost as soon as they appeared.

According to Hill Holiday, a communications and marketing agency, a single video of Mr. West’s outburst registered 500,000 viewers and “got pulled by Viacom within 20 minutes.”

Swift later had a chance to recapture her moment in the spotlight when Beyonce, accepting her moonman for her “Single Ladies” which took the video of the year, invited Swift out on stage to properly ”have her moment.”

500,000 views within 20 minutes? You talk about a viral video. Was this staged or was it a case of a petty professional jealousy.

What do you think?


1. Carol - September 14, 2009

Money doesn’t buy class, does it Kenye?

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