Tens of Thousands of Music Videos to Return to Youtube (UK) September 3, 2009Posted by David W. King in Uncategorized.
Tags: PRS, Youtube
YouTube has agreed a multi-million pound (UK) deal with the Performing Rights Society for Music after six months of negotiations, paving the way for tens of thousands of music videos to return to the site today.
In March 2009, Google-owned YouTube deleted thousands of music videos from its site, after a breakdown in licensing negotiations with the PRS.
The PRS is responsible for paying out royalties to composers, publishers and songwriters.
Patrick Walker, YouTube’s director of video partnerships, said at the time that the amount of money the PRS wanted was too high and would cause YouTube to lose money every time a video was played.
UK music publishers, composers and writers alike are remaining tight-lipped over the amount YouTube has paid out but The Daily Telegraph understands both sides were forced to make compromises on their requests.
Mr Walker declined to disclose any of the commercial details; however, he did confirm the deal was a “lump sum” arrangement considered a “win-win” outcome for both sides.
Both sides had to make sure any deal reached covered all premium and independent music videos, TV material which included music soundtracks in the background and user-generated content. “Essentially we have created a framework for the YouTube platform playing music moving forward.”
Tens of thousands of music videos will return to the site from today onwards, taking approximately a week to restore all the lost material, plus all the latest music videos to have been released from the major music labels with which YouTube has commercial deals.