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Heath Ledger Releases Music Video From the Grave August 5, 2009

Posted by David W. King in Uncategorized.
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Before the brooding Dark Knight Heath Ledger passed away January 2009, at the age of 28, he was working on an animated music video that was created to bring attention to the practices of Australia’s whaling industry. Directed for the band Modest Mouse, for their song “King Rat.” this video has debuted on MySpace Music.

Unfinished, The Masses, a film and music company Ledger was a partner in, stepped in along with co-director Daniel Auber to finish this video. Both whimsical and dark, this six-minute, animated video shows whales and dolphins aboard a ship, fishing for humans in the water.

It concludes with a message in white letters on a black screen: “This began with our friend, a great defender of life, and was completed in his spirit.”

Obviously, promoting the exclusivity of this Ledger directed video and crediting him by plastering his name all over the page would have been an easy way for MySpace to get a ton of traffic.

Instead, the main MySpace Music page and the video page itself makes no reference to Ledger. Not clear why, the video has still received over 155,000 plays so far, and 209 comments. Not bad considering this was within one day’s time.

“This is a pretty meaningful exclusive for us,” MySpace’s VP of Global Communication, Dani Dudeck said.

When the video appears on iTunes, proceeds will go towards the Sea Shepherd Conservation Society, a non-profit focusing on marine wildlife conservation.

To see the video, copy and enter this URL to your browser:
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=2144802453

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