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Chart Evolution: Here’s a Real Reason to Pop Your Cork August 5, 2009

Posted by David W. King in Uncategorized.
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In 2009, a top-charting single or album still means something. But what about everything else going on? Wouldn’t it be great if all of the other activity regarding a release, both on the web and off, was viewable on a single site.

BigChampagne has been attempting to address this question. Starting Wednesday, the company is giving its clients a far broader canvass of chart activity – online or off.

Effectively, the “BC Dash,” as it is known, is now out of beta, and clients can tap the real-time, breathing database to check song activity up to the hour.

That means a greatly expanded menu of platforms, spanning YouTube, iTunes, Last.fm, terrestrial radio (Mediabase), file-swapping networks, online radio, subscription services, and other outlets.

“We’re rebooting the charts,” BigChampagne CEO Eric Garland said. “The new BC Dash is a platform for managing information in the real-time age and turning data into actionable insight.”

BigChampagne data subscribers include major media companies, retailers, advertising agencies, analysts, broadcasters, managers, artists, and others. Now the public can dive into the same dataset

BigChampagne has also created a news and data portal for the industry, including some interesting Twitter concepts.

“The world’s aglow with Twitter, but very few know how to use it well,” Garland relayed. “How do you separate the ‘waiting at Starbucks’ tweets from the essential-to-your-business tweets? We curate and edit out the noise, leaving the real, pertinent conversation.”

A freshly-launched bcdash.bigchampagne.com features aggregated news feeds covering industry developments, as well as a curated ‘TwitterStream’.

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