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Fight Climate Change, Plant a Tree July 31, 2009

Posted by David W. King in Uncategorized.
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Although this is a good cause, this is proof that it takes more to make a viral video than simply asking people to view it, or offering to plant a tree. If this video achieves 10,000 views, I’ll break ground for the first tree.

Seeking to inspire ordinary people to act on behalf of the environment, mokugift released its first video compilation featuring music fans on the Blazed and Confused concert tour responding to the question: “If you could make one wish to help fight climate change, what would you wish for?”

As a guest of Slightly Stoopid, mokugift—a social venture that makes it easy and rewarding to plant real trees for $1 apiece—is attending six stops on the tour: Portland, OR – July, 17; George, WA – July, 18; Mountain View, CA – July 24; San Diego, CA – July 25; Orlando, FL – July 31; and Boston, MA – August 8.

For every video that exceeds 10,000 views, mokugift will plant a tree for each person in the video and send them a T-shirt to commemorate that they “planted a tree with Slightly Stoopid.”

“Planting trees is an easy way to do that.”

Slightly Stoopid invited mokugift to join the Blazed and Confused tour to encourage fans to plant trees through mokugift’s Artists &and Athletes Program, in support of the United Nations Environment Programme’s “Plant for the Planet: Billion Tree Campaign.”

Launched at the Climate Convention meeting in Nairobi in 2006, the campaign originally set a goal of planting one billion trees but has since issued a new target of seven billion trees—roughly one tree for every living person on the planet.

By visiting mokugift.com Artist and Athlete Web pages, known as Tree Islands—which track the number of trees planted and can be easily promoted through blog posts, Twitter, e-mail and social networks—fans can plant trees and send a message to the artist or athlete receiving the tree gift.

Anyone planting a tree with Slightly Stoopid can see their message posted on Slightly Stoopid’s Tree Island, along with the number of trees planted. For every tree they receive as a gift, Slightly Stoopid will plant an additional tree.

Mokugift fosters environmental solidarity by letting everyone see how their actions inspire their friends, and friends of friends. Anyone can register on mokugift.com and receive a Tree Island. Friends can plant trees for you, or you can plant trees for yourself or for friends. Watch as mokugift tracks how friends become inspired to join with you and UNEP in helping to fight climate change and restore tree cover to lands that have been degraded by logging, slash-and-burn farming and chemical-based agricultural methods.

You can see the total number of people you’ve inspired and the total number of trees planted by them. These achievements are shown on your Tree Island page. To celebrate the friends that join you, for the first tree that each of your inspired friends plants, you receive a free tree. For every 10 trees planted by people inspired by you (3 degrees of friends), you’ll get a free tree.

Mokugift also offers a convenient widget—an online icon that automatically tallies the total number of trees planted by you and by the people you’ve inspired. The planting of real mokugift trees is administered by two award-winning nonprofit agroforestry organizations: Trees For The Future (TFTF) and Sustainable Harvest International (SHI).

Agroforestry integrates agriculture, trees, people and animals in ways that restore ecological balance. Mokugift lets you plant real trees in any one of 12 tropical countries that are fighting deforestation.

About UNEP’s Billion Tree Campaign
Launched in November 2006 by the United Nations Environment Programme (UNEP), “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Every tree counts, and UNEP counts every tree.

About mokugift
A social venture focused on customer experience, profit and tangible, positive benefit to the environment and society, Mokugift makes it easy and rewarding to plant real trees, for $1 apiece, through online “gifting.”

About Slightly Stoopid
Slightly Stoopid is fronted by childhood chums Kyle McDonald and Miles Doughty (who share lead vocal, guitar and bass duties).

For more information on the UNEP’s billion tree campaign, please visit http://www.unep.org/billiontreecampaign/

For more information on Slightly Stoopid, please visit http://slightlystoopid.com.

To view the youtube video or to subscribe to mokugift’s youtube channel, please visit http://www.youtube.com/mokugift

To view the youtube video or to subscribe to mokugift’s vimeo channel, please visit http://vimeo.com/mokugift/

To view the myspace video or to subscribe to mokugift’s myspace channel, please visit http://www.myspace.com/mokugift

For more information on mokugift, please visit http://www.mokugift.com
Or contact Hans Chung
hans@mokugift.com
office: +1.650.692.2384
mobile: +1.650.224.1277

Comments»

1. hans Chung - October 9, 2009

so what would you suggest as a solution to make it viral?


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