Independents You Is About to Get Owned by Sony Music Entertainment July 23, 2009Posted by David W. King in Uncategorized.
Tags: Independents, IODA, Sony Music Entertainment
Sony Music Entertainment (SME) has announced that it has entered into a global partnership with IODA to create a new leading distribution and services network for independent rights holders.
As part of the partnership, Sony Music has made a strategic investment in IODA, a leader in digital distribution, marketing, and technology solutions for the independent music industry. This agreement underscores Sony Music’s commitment to expanding its service capabilities to the independent label community.
With its independent distribution subsidiary RED, Sony Music currently provides award winning sales and marketing services to independent labels and artists. IODA now brings its proven digital distribution platform for the independent sector into the Sony Music network.
“Sony Music is committed to offering independent labels and distributors the most compelling package of distribution services in the industry,” said Thomas Hesse, President, Global Digital Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment.
“IODA has proven it has the expertise and ability to lead the independent market with groundbreaking digital solutions. In just six years, IODA has emerged as a leader in digital distribution for the independent music and video community. IODA’s robust systems for managing the technical complexities of digital distribution and marketing continue to set the standard for the way independent rights holders do business in the digital age.”
This alliance will greatly enhance IODA’s ability to continue delivering effective solutions for Independents.