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Following this Social Media Horse-Race July 23, 2009

Posted by David W. King in Uncategorized.
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*As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent

* When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com (see Chart 1)

* People between the ages of 12 and 17 were 2.4 time more likely than the average active Internet user to visit music.myspace.com. Visitors between 18 and 24 were 2.2 more likely than the average Internet user to visit the site in June (see Chart 2)

Twitter Continues to Leap toward the Top
* Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June (see Chart 3)

* Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009 (see Chart 3)

Facebook No. 1 when it Comes to Time
* Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase (see Chart 4)

* The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10 (see Chart 4)

* With 120.1 million total video streams, Myspace.com was the No. 1 social media site when ranked by streams for June 2009. It was also the No. 1 social networking site when ranked by unique viewers of video content, with 12.9 million viewers for the month (see Chart 5)

* Facebook was the fastest growing social media site by both total video streams and unique viewers of video. Total streams increased 434 percent year-over-year, from 10.1 million streams to 54 million streams. Unique viewers of video increased 397 percent, from 2.4 million in June 2008 to 12 million in June 2009


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