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EU And MTV Enlist International Artists To Mobilize Youth Audiences In Run-Up To Copenhagen Climate Conference July 23, 2009

Posted by David W. King in Uncategorized.
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The European Commission and MTV Networks International launched the “Play to Stop – Europe for Climate” campaign. The campaign will run for six months, and is aimed at raising awareness among young people about the dangers of climate change whilst mobilizing them in the run-up to the Climate Conference in Copenhagen this December.

“Play to Stop” targets 11 EU Member States and involves TV spots, a Moby concert in Stockholm, two concerts featuring other artists in Budapest and Copenhagen, webcasts and games, and editorial content about the battle against climate change.

EU Environment Commissioner Stavros Dimas said: “Today’s young people will bear the brunt of the impacts of climate change. Major artists on board

From July to December, “Play to Stop – Europe for Climate” aims to engage young people in 11 EU Member States in the fight against climate change. Throughout the campaign the music channel will also devote editorial content to the fight against climate change, producing several specials.

Each concert will take place alongside a major event related to climate change: World Water Week in Stockholm, Mobility Week in Budapest, and the Climate Conference in Copenhagen. Boosting action by young people

While young people are aware of the risks posed by climate change, they rarely act against it. Only 51% of people aged between 15 and 24 have ever taken action to fight climate change, the lowest proportion of any age group.

For more on this: http://www.mtvplay4climate.eu

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