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Is Trent Reznor Stealing Ideas from Online Marketers? July 21, 2009

Posted by David W. King in Uncategorized.
Tags: , , ,

Are the ideas spouted by Nine Inch Nails frontman Trent Reznor really all that revolutionary? Or is he borrowing a page from the eBooks written by the gurus of online marketing?

Reznor has published a list of essential guidelines on how to be successful online. His advice focuses on the needs of aspiring newcomers. Here are five of his essential guidelines to establish yourself online:

“Forget thinking you are going to make any real money from record sales.“ Instead, he suggests, collect email addresses in exchange for free downloads and using these contacts to both advertise upcoming releases as well as merchandise sales.

“[G]et your music everywhere.“ Rather than limit your online presence to Myspace, create profiles on all of the social networking sites, then work to build alliances on these sites.

Well this is going to sound redundant, but he suggests “Have your MySpace page, but get a site outside MySpace.” Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time.“ And forget those god awful embedded Flash video players. Optimize your download time by reducing the size of your photos, videos, etc. If a visitor has to wait one second longer than their patience allows, you have lost a visitor.

“Make cheap videos.“ If a picture is worth a thousand words, how much is a rapid succession of images supported by your music worth. Why, it’s priceless! Yeah, this is the reason why I am so big on video.

There is nothing here that even reads as being in-genius. If Trent Reznor, Amanda Palmer and others had not had the big corporate push that they enjoyed, would they have the fans they have worldwide?

If you want to learn more about marketing. READ the works of some of the best marketing minds in the world, then apply what you have read. After all, whether marketing music or software, videos or ebooks, or any of the other million plus items that are marketed online, marketing is marketing.. Why try to re-invent the wheel?

Here is a good source of available material on online marketing, much of it free:

Remember, many of these authors realize the importance of establishing trusting relationships with their customers. For this reason, they work diligently to avoid tarnishing their reputations. They employ only what is termed “white hat” techniques, meaning they wish to be seen as good guys and not the snake oil salesmen of years gone by.


1. Extenze - August 18, 2009

I just love your weblog! Very nice post! Still you can do many things to improve it.

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