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Could You Survive Without Your Social Networks? July 14, 2009

Posted by David W. King in Uncategorized.

According to a report recently released by Anderson Analytics, an estimated 110 million people in the U.S. — or 36% of the total population — are regular social networking users.

Under 35, people rely on social networks for “fun” and contacting friends, while older consumers increasingly view them as indispensable for staying in touch with family and close friends.

Correspondingly, the majority — 75% — said Facebook was their most valuable network, followed by 65% who cited MySpace.

Of that group, Facebook dominates with 78 million regular users — defined as those logging on at least once a month — followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users.

While much attention has been paid to the graying of social networks, most users — 61% — remain under 35.

MySpace remains the most youthful — the average age of its users being 29 — while the average age of Facebook users is 34, and 33 for Twitter.

While it varies by network, the majority of social networkers are now women by a margin of 55% to 45%.

LinkedIn skews the most toward male users — 57% to 43% — while Facebook tends a bit toward women — 56% to 44%.

Men were more likely than women to use social networks for business purposes — 32% of male respondents said using them for business/career contacts was a key benefit, vs. 22% for females.

The report found men have an average of 140 friends on Facebook, 53 Twitter followers and 71 LinkedIn connections; the comparable averages for women are 110, 18 and 36.


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